Leave it to PETA to wage their anti-meat campaign to an extreme.

This time the target is San Francisco and their famed Tenderloin District.

According to the New York Times PETA suggested that city officials find another name for the area:

In a letter to Mayor Edwin M. Lee sent Tuesday, Tracy Reiman, the group’s executive vice president, suggested that city officials rename the neighborhood the Tempeh District, a homage to a soy-based meat substitute.

“San Francisco is now renowned for some of the best vegan cuisine in the world,” Ms. Reiman wrote. “And the city deserves a neighborhood named after a delicious cruelty-free food instead of the flesh of an abused animal.”

The mayor didn’t take the bait, possibly because even he knew that the area isn’t named for beef but for the “tenderloin” or bribes that police would take to turn a blind eye to the vice and corruption that permeated the area at the time.

The Times also reported that longtime Tenderloin housing advocate Randy Shaw sent PETA an email clarifying that the neighborhood’s official name was Uptown Tenderloin and is listed on the National Register of Historic Places.

“They were pleased to hear that,” Mr. Shaw said.

What a bunch of meat heads, or maybe that’s supposed to be tempeh heads.

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