Unemployed citizens of central Florida are about to be rescued by a campaign to give them superhero capes to a lucky few all compliments of a state unemployment agency according to the Orlando Sentinel.

Dubbed the “Cape-A-Bility Challenge,” a $73,000 public-relations campaign by Workforce Central Florida features a cartoon character named “Dr. Evil Unemployment” and includes handing out about 6,000 red superhero capes to jobless Central Floridians.

The campaign, revealed Saturday in a report in the Orlando Sentinel, was met with derision by many unemployed who questioned spending more than $14,200 on capes and $2,300 on foam cutouts of “Dr. Evil Unemployment.” They said the campaign’s tone risked minimizing the severity of the region’s labor problems.

Dr. Evil?  Does he come with a Mini- Me? I hear former labor secretary Robert Reich may be available.

The “Cape-A-Bility Challenge” is part of an “Everyday Superheroes” theme the agency has adopted. Its website features videos of employers, job seekers and Wentworth in capes similar to those the agency plans to distribute to the unemployed.

Shot in slow-motion and underscored by a heroic soundtrack, Wentworth strikes a Superman pose, dramatically removing his glasses. In another scene he taps out a message on his BlackBerry.

While the $73,000 is a drop in the bucket to the $24  million in public money that the Workforce agency received it raises the question of  exactly how handing out 6,000 capes actually helps anyone find a job.  Do they expect these people to show up for job interviews wearing a cape and using their new found super powers and get a job?

Then again a lot of what the government does requires a bit of magic.

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