Denver Bronco quarterback Tim Tebow who literally wears his faith on his sleeve, not only delivered the best ratings for an AFC wildcard playoff ratings since 1988, but gave “60 Minutes” its best ratings in the key A25-54 demo in over three years.

The long time CBS news magazine finished in 5th place for the week drawing 18 million viewers with a 5.9 rating in the A25-54 demo and 4.8 rating in the A18-49 demo which was the best since November 16,2008 when the program featured newly-elected president Barack Obama.

Tebow led the Broncos to a thrilling overtime victory over the Pittsburgh Steelers with an 80-yard touchdown throw on the first play in overtime which led right into “60 Minutes” .  The game attracted 41.9 million viewers and apparently many of them, especially the younger ones, didn’t change the channel when the game ended.

While we won’t see CBS execs publicly admit it, they were probably doing a little “Tebowing” in their offices after seeing the ratings results.

CBS will have another chance this weekend when Denver plays New England for the right to advance to the AFC championship game and should attract another large audience if Tebow can keep it close as he battles the Patriots popular quarterback Tom Brady.

Even though one team will lose, it is a win-win for CBS even if it is on a Saturday.

Advertisements