Sinclair Broadcast Group, Inc. announced on Monday that their new investigative journalism program Full Measure with Sharyl Attkisson will makes its debut on Sunday October 4.

More about the program from Sinclair’s press release;

The 30-minute program, which will be based in Washington, D.C., will focus on investigative journalism and target accountability in the public and private sectors. “We will pierce secrecy and seek accountability from government, corporations and special interests,” said Ms. Attkisson, host of the broadcast. “We will report on untouchable topics in a fearless way with a team of award winning journalists. We will follow the trail no matter where it leads.”

The announcement was made by Scott Livingston, Vice President of News for Sinclair Television Group.

“This is serious journalism dedicated to serious topics that impact us all,” said Mr. Livingston. “Sinclair Broadcast Group is excited to launch this show. Our team on “Full Measure” is a sign of our dedication to the reporting. We’ve recruited experienced, dedicated and passionate news professionals with proven records in investigative reporting and network broadcasting.”

Ms. Attkisson is a recipient of five Emmy Awards, seven Emmy nominations and an Edward R. Murrow Award for investigative journalism. She recently authored the New York Times bestseller, Stonewalled, which addresses the unseen influences of corporations and special interests on the information and images that the public receives every day.

Batt Humphreys will be the broadcast’s Executive Producer. He served in several executive roles with CBS News in New York, including EP of The Early Show and Director of Standards and Practices.

“In today’s world of media and journalism where reporting is often superficial we pledge to dig deeper, to bring the context and perspective to the stories that matter, to bring to our audience the ‘Full Measure’,” says Mr. Humphreys.

Kim Skeen will be lead producer. She has been recognized with multiple national awards including two Emmy Awards and many others as a producer for investigative work for CBS News, ABC News and CNN. Bryan Barr will be lead photographer. His work has won multiple local Emmys, AP and Edward R. Murrow awards in coverage of news events across the nation.

Since leaving CBS Attkisson has been highly sought after by conservative groups and the right-wing media.  She signed on as a contributor to The Daily Signal- an online news site run by the Heritage Foundation and appeared many times on Fox News’ MediaBuzz program so the launch of her own program is part of the natural progression of her new career as a journalist unfettered by the usual liberal media dictums.

Sinclair owns and operates, programs or provides sales services to 162 television stations in 79 markets, including Washington, D.C, and will be closely watched by the liberal media elite.

Denver Bronco quarterback Tim Tebow who literally wears his faith on his sleeve, not only delivered the best ratings for an AFC wildcard playoff ratings since 1988, but gave “60 Minutes” its best ratings in the key A25-54 demo in over three years.

The long time CBS news magazine finished in 5th place for the week drawing 18 million viewers with a 5.9 rating in the A25-54 demo and 4.8 rating in the A18-49 demo which was the best since November 16,2008 when the program featured newly-elected president Barack Obama.

Tebow led the Broncos to a thrilling overtime victory over the Pittsburgh Steelers with an 80-yard touchdown throw on the first play in overtime which led right into “60 Minutes” .  The game attracted 41.9 million viewers and apparently many of them, especially the younger ones, didn’t change the channel when the game ended.

While we won’t see CBS execs publicly admit it, they were probably doing a little “Tebowing” in their offices after seeing the ratings results.

CBS will have another chance this weekend when Denver plays New England for the right to advance to the AFC championship game and should attract another large audience if Tebow can keep it close as he battles the Patriots popular quarterback Tom Brady.

Even though one team will lose, it is a win-win for CBS even if it is on a Saturday.