You would think a company that is in the business of helping individuals and corporations improve their public relations efforts would have known better than to send out an email chiding a basketball team for losing in the NCAA basketball tournament, but apparently someone just couldn’t resist.

The email was sent out to various PR professionals with the subject line of  Don’t be like Wichita State.

That was immediately followed in the body of the email with this:

…and not seize a big opportunity like $300 off a PR News subscription. Take your PR game and know-how to a championship level with proven communications tactics that you can implement today. This is your last chance to score big. This limited-time offer expires this Friday, March 28.

Now for those that don’t follow college basketball, Wichita State was the only undefeated team in the country, having won 35 games this season and was picked by many to make the Final Four and maybe even the championship.  That came to a screeching halt on Sunday when the Shockers (how appropriate) lost to Kentucky 78-76 ending their dream season.

That stab at Wichita State, however tongue-in-cheek in its intentions apparently upset fans of the school, causing the publisher to issue an apology:

Dear Readers,

On behalf of PR News, I wish to apologize to Wichita State University and its many basketball fans and supporters across the country for the reference to the university in our March 26 email solicitation. The subject line was inappropriate and reflected poor judgment on our part. We have taken steps to ensure such statements made in our email solicitations will not happen again.

Thank you for understanding that mistakes happen, even to those who serve the PR trade. We are humbled by the incident and appreciate your continued support.

Diane Schwartz
Senior Vice President & Group Publisher, PR News

I guess that means no more basketball references.

Instead of a clever attempt to get recipients to open the email, PR News received a lot of grief instead and learned a little about PR in the process.

Chalk another victory up to the PC police.


Last week the undergraduate student government  at UCLA unanimously passed a resolution that bans the word “illegal” to describe undocumented individuals.

The “Drop the I-Word” resolution as it is called, came about in part due to some students’ concerns about incoming University of California Janet Napolitano’s history of deporting illegal immigrants during her tenure as the  Homeland Security Secretary.

 … the use of the term illegals (the “I-word”) and its derivatives when referring to people dehumanizes and divides communities, contributing to punitive and discriminatory actions aimed primarily at immigrants and communities of color…

No calling a spade a spade here.

… we are aware that certain racially derogatory language used in media, political discourse and other institutional settings has historically bolstered the foundation for racially harmful actions, including racial profiling practices, punitive policies targeting socially marginalized groups, hate crimes and violence …

The resolution also calls for campus partners, journalists and media organizations to refrain  from using the word “illegal” when referring to undocumented individuals.

Heaven forbid we should call people who are in the U.S. “illegal” and risk hurting their feelings.

What ever happened to obeying the law?


Golf pro and ESPN analyst Paul Azinger has run afoul of the network’s social media policy after he tweeted about President Obama playing golf on Martha’s Vineyard.

Facts: Potus has played more golf than I have.  I have created more jobs this month than he has.

USA Today reported that ESPN wasn’t too happy about Azinger’s tweet:

“Paul’s tweet was not consistent with our social media policy, and he has been reminded that political commentary is best left to those in that field,” spokesman Andy Hall told Game On! in a statement.

Asked if Azinger, who won the 1993 PGA Championship, will be reprimanded, suspended or fired, Hall said Sunday: “He will not be fired – he was reminded about ESPN’s social media policy, and we’re all moving on.”

Azinger declined an interview request after the public rebuke from ESPN. Azinger sent off two tweets Friday, both about Tiger Woods, then went silent on Twitter Saturday. The 12-time PGA tour winner joined ESPN in 2010.


While Azinger was called on the carpet for hitting on Obama ESPN didn’t feel the same about Kenny Mayne’s anti-Palin tweet just two months ago.

This had less to do with violating the network’s social media policy than Azinger getting on the wrong side of the political spectrum and exposes the politically correct atmosphere that not only pervades the mainstream media but has also found it’s way into sports journalism as well.

Is nothing sacred anymore?





Longtime “60 Minutes” correspondent is a member of the old boys network and wants the  Century Asoociation in Manhattan to resist efforts to sever ties with the all-male Garricks in London.

In a series of e-mails obtained by the New York Times Safer expressed his displeasure at a vote on the matter by saying:

What will be next? Disassociation with clubs that do not cater to vegans on their menus? Kosher dining rooms? Special facilities for nudists and transsexuals? Abolition of ‘Centurion’ to describe our members, given that the term is, according to the OED, derived from the all-male Roman army?

Safer’s comments may be a little far fetched to some but even he realized that once you crack open the door the floodgates are then opened any idea no matter how crazy could become a reality.

He also referred to a important female member as “whining,” “self-pitying” and “vindictive.”

When contacted by the Times Safer didn’t deny that he had written the e-mails but regretted that they had become public.

You don’t day?  Safer is definitely naive when it comes to thinking that his  e-mails wuld remain private but at least he had the courage to take a stand against a ludicrious policy.

Left wing congresswoman Sheila Jackson Lee took to the House floor to  call the recent Pepsi Super Bowl commerical racist.

Jackson Lee says the commerical promotes  racial stereotypes about angry black women and black men ogling white women.

The segment that Jackson Lee complained about was the last ten seconds of a thirty second commerical and until she decided to go aftre Pepsi it had  been considered  just another funny commercial.

Director Brad Bosley is stunned by the accusation and told Mediaite that he was thinking about a generic couple but that they were the best actors he had available and so he put them in the commerical.  Nothing more, nothing less.

If there is a sterotype of an angry black woman then Jackson Lee should be the poster child not the actors in the Pepsi commerical.

Conservatives have been fighting political correctness for years and now Russian television of all people is taking notice.

It’s pretty sad that our own media won’t cover this topic and the Russians will.

Political correctness in Hollywood has struck again with the latest target being the Narnia books written by C..S. Lewis. 

Actor Liam Neeson who provides the voice for Aslan is now stating that the character doesn’t necessarily represent Christ but a Christlike figure and therefore could also be the prophet Mohammed or Buddha.

Needless to say Narnia fans are up in arms about this revisionism by Neeson pointing out that Lewis in writing about Aslan described him as ” an invention giving an imaginary answer to the question: “What might Christ become like if there really were a world like Narnia?”.”

No reference to any other figure by Lewis there.

According to a report in The Telegraph  Neeson said: “Aslan symbolises a Christlike figure, but he also symbolises for me Mohammed, Buddha and all the great spiritual leaders and prophets over the centuries.

“That’s who Aslan stands for as well as a mentor figure for kids – that’s what he means for me.”

This comeas a wuite a surpirse for Walter Hooper, Lewis’s former secretary and a trustee of his estate, who told The Telegraph that the author would have been angered by Neeson’s comments and that Lewis made it very clear that the Narnian story is about Christ. 

Neeson is entitled to his opinion but the timing of his statement on the eve of the third  Narnia movie’s release is odd to say the least.  He should be helping to drive people to the movie but could wind up alienating the very audience the movie is targeting.

If “The Voyage of the Dawn Treader” does well maybe the producers can look for a new voice for Aslan, one who actually understands what the books are about.